Our Mission

To challenge the culture of toxic positivity and promote genuine self-expression through sustainable, high-quality fashion.

Our Values

  • Redefining Positivity

    We're tired of the toxic positivity that floods our feeds and fills our closets. It's time to break free from the pressure to always be happy and positive.

  • Authenticity, Embodied

    Authentiful is more than just a clothing brand; it's a movement. Our designs are inspired by real emotions, honest conversations, and genuine self-expression.

  • Sustainable Style

    Our garments are made from 100% organic, ethically sourced cotton, ensuring minimal impact on the planet. By choosing Authentiful, you're not just making a fashion statement; you're making a conscious choice.

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What is toxic positivity?

Toxic positivity is the belief that no matter what, you should always maintain a positive attitude. While it might seem harmless, this constant pressure to be happy can actually be harmful to your mental health.

It can lead to feelings of shame, guilt, and isolation when you're not feeling okay. By promoting unrealistic expectations and dismissing negative emotions, toxic positivity can hinder your ability to cope with challenges and build resilience.

In contrast, we believe in embracing all emotions, both positive and negative. It's okay to not be okay sometimes.

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